AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps on iOS in Australia: Q2 2022 Performance
In Q2 2022, the top 5 drawing and coloring apps on iOS in Australia showed varied trends in downloads, revenue, and active users, with some apps experiencing significant fluctuations.
The second quarter of 2022 saw interesting trends in the performance of the top 5 drawing and coloring apps on iOS in Australia. The data, sourced from Sensor Tower, highlights the weekly downloads, revenue, and active user metrics for these apps.
Happy Color by Numbers Game by X-Flow had a fluctuating quarter in terms of weekly revenue, starting at around $600 and dipping to $285 in late May before recovering to $417 by the end of June. Weekly downloads saw a decline from 6.2K at the start of the quarter to 3.1K in mid-May, followed by a recovery to 5.8K by the last week of June. Active users showed a slight decrease from 56.9K to 48.4K by mid-May, but then increased to 52.3K by the end of the quarter.
DIY Keyboard 3D by Crazy Labs saw no revenue throughout the quarter. Weekly downloads peaked at 12.2K in mid-April but gradually declined to around 2.3K by the end of June. Active users followed a similar trend, peaking at 16.6K in mid-April and decreasing to 9K by the end of the quarter.
Color by Number: Coloring Games by Wildlife Studios experienced a steady increase in weekly revenue, reaching approximately $3.3K in the final week of June. Weekly downloads fluctuated, peaking at 5.1K in the last week of June. Active users showed an increase from 15.4K at the start of the quarter to 18.8K by the end of June.
Phone Case DIY, another app by Crazy Labs, did not generate any revenue during Q2. Weekly downloads showed a significant increase from 2.3K at the start of the quarter to 9.2K by the end of June. Active users also rose from 14.9K to 23.3K during the same period.
Color Pop AI - Coloring Book by MWM saw its weekly revenue peak at $1.6K in mid-April, but it declined to around $500 by the end of June. Weekly downloads declined from 6.1K at the start of the quarter to 1.1K in mid-May, then recovered to 3.1K by the end of June. Active users decreased from 9.1K to 5.4K in mid-May but rose again to 7.3K by the end of June.
For more detailed insights and data, visit Sensor Tower.
